Are you making these 10 Website Design Mistakes?
Many businesses are shifting online post-pandemic. The website has become an integral part of every business’s marketing strategy.
So there is a high-demand for Website Designing & Cloud-based Services.
But what are the biggest Website Design mistakes you could probably avoid if you’re also getting your business website ready for the first time in 2021?
Well, let’s see What others doing... We should learn from other’s mistakes.
Here is a list of Website Design Mistake you could avoid in 2021 :
- Choosing the Cheap solution available.
- Inappropriate Color Scheme.
- Not having a mobile responsive layout.
- Plagiarised content.
- Missing the “Blog” section.
- Ignoring Security basics.
- Not optimizing for Search Engine.
- Having no sitemap.
- Having no backup and no regular update.
- No Lead generation form.
#1 Choosing the Cheap solution available:
The first mistake a Business owner could make in Website Designing is to choose a cheap solution.
Every time “ Expensive” is not the best! That’s true, but while you’re choosing cheap, you should aware of many things and consider the support, refund & other policies before getting started.
The first investment you have to do here is,
So be careful while choosing these two. You’ll find too many lucrative offers, but they usually offer it for only the first year, and from the second year, you have to pay a huge fee during renewals.
You’re not doing business for just a single year. It would then be best if you chose a reliable and affordable service provider for a long time.
#2 Inappropriate Color Scheme
Many don’t consider this, but the “ Colors Scheme” matters a lot in your Branding.
It connects your audience with your brand offline — online.
According to the branding theory, using the same color palette you choose for your logo is the best.
The color consistency will increase the -
- Brand recognition
- Highlight certain elements
- Call to action buttons.
Therefore don’t disparage the importance of the color scheme on your website. Get it done right.
#3 Not having a mobile responsive layout:
Mobile responsive layout, what is it? & Why you should consider Mobile Responsive Website layout.
In simple words, Mobile Responsive means your website layout is optimized for small devices so that the user doesn’t need to put extra effort or pinch the screen to read your contents.
& Why is it important?
Nowadays, People depend on their mobile devices more than ever for internet access and activity:
➡️ More Google searches take place on mobile devices than on computers in 10 countries, including the US. (Google)
➡️ 77% of mobile searches are made where a desktop PC is available. (Google & Nielsen)
➡️ 90% of executives use mobile devices to research business.
➡️ Over two years, Google recently experienced 91% growth in B2B researchers using mobile search throughout the entire path (not just the initial stages).
Therefore, you must implement #mobileResponsiveDesign for your Business Website; else, you might be leaving lots of leads.
#4 Plagiarised content :
Taking inspiration and implementing the strategy is good but copying the exact text from others and putting it on your website to fill it is what “ Plagiarism” is.
ctrl+C and ctrl+V will not help your business to grow online.
It is not only unprofessional, but it will take you nowhere.
The biggest reason is that Google, the key search engine, doesn’t like plagiarised content, so there is a huge chance your content will not rank and will be far away from your target audience.
Therefore it is better to put original content on your website.
#5 Missing the “Blog” section :
If your website doesn’t have a blog section, you are probably missing the best marketing tool for your business. Why?
Cause When your target audience faces an issue, the first thing they do is search it on google. So how can you take the opportunity there?
You can post related content based on your product and educate your target audience.
It will create a huge awareness of your product, and it will be easier for you to get leads.
If you could apply right now, the best inbound strategy is content marketing.
Therefore don’t forget to add a “Blog” section on your website.
#6 Ignoring Security basics :
SSL certificate ? not required…
Hiding the default login URL to your dashboard? not required…
Website security is the less considered option in Website Design, but it costs you everything.
43% of cyber attacks target small businesses.
& Why they do that?
There are several purposes while hacking websites, simply the main ones are:
- Exploiting site visitors.
- Stealing information stored on the server.
- Tricking bots and crawlers (black-hat SEO).
- Abusing server resources.
- Pure hooliganism (defacement).
Therefore, While choosing the Website Design Agency for your Business Website, choose the Web design company, including the basic Security options.
#7 Not optimizing for Search Engine
Search Engine Optimization is the key factor you should consider during website development. In simple words, SEO optimizes your site for the Search Engine so that the Search Engine can have more information about your site and deliver it to the audience, searching for the same.
There are two types of Optimization :
- On-Page Optimization: Optimizing Image, Title, Meta-description, tags, etc.
- & Off-page optimization: Building Authority by having recommendations from other websites.
So, while designing your website, make sure you’re optimizing it for Search Engine too.
#8 Having no sitemap
A sitemap acts as a guide. It helps your visitor to choose which page they want to visit.
It also increases Search Engine visibility by helping crawlers. Ultimately it organizes your pages and makes it easy for users and bots. So create one sitemap and submit it to the Google Web search console.
#9 Having no backup and no regular update:
There is a chance to lose your content, data, information anytime.
With the increasing cyber attacks and other reasons, you plan a proper backup system for your site. However, maximum Web hosting service provider offers the same solutions under their packages.
Still, there are other options too to backup your content.
#10 No Lead generation form :
Last but not least option, try to put the lead generation form on every page of your website.
No one care about visiting the contact page and fillup information. Please encourage them to share their requirements on every page, make it easy for the visitor.
In return, you will generate many leads. Don’t forget to use the re-captcha on your form; else, you might email get bombarded with Spambots.
That’s all for today!
If you have any queries regarding Business Website Design, please reach out to me.
At Hostcode LAB, we focus on the key factors ( such as SEO, SECURITY, and Design Quality ) while designing a website for our clients and offering customized, tailored Web solutions that match their affordable budget requirements.
Originally published at https://www.linkedin.com.
